The change makes it possible for Prime Video users to rent or buy hundreds of thousands of titles from Amazon’s video catalog. The changes weren’t formally announced, but quickly spotted once live.Īmazon declined to comment, but confirmed to TechCrunch the feature is live now for customers in the U.S., U.K. Now, Prime Video users can make the purchase directly through the app instead. Before, customers using the Prime Video app from an iOS device or Apple TV would have to first purchase or rent the movie elsewhere - like through the Amazon website or a Prime Video app on another device, such as the Fire TV, Roku or an Android device.
A recent update from Amazon has made it easier for Apple customers to buy or rent movies from its Prime Video app.
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